Sarah-Jane Froom

SJ Froom (Global Fashion and Beauty Makeup Artist)

Sarah-Jane Froom (@sjfroomloves) also known as SJ is a Global Make Up Artist in the Fashion and Beauty industry, regularly working her magic on Celebrity faces and spreading her time between Beauty Campaigns, Editorial Photo Shoots, Celebrity Weddings, Fashion Shows & Press Events.

Working with some of the top photographers in the world SJ has made-up numerous celebrities including Naomi Campbell, Adowa Aboah, Alexa Chung, Caroline Flack, Jamie Winston, Sadie Frost, Sophie Anderton, Gail Porter, Sarah Parish, Meg Mathews, Emma Forbes, Jemma Kidd, Jodie Kidd, Alexa Chung, Cici Coleman, Laura Tott, and Tali Lennox. SJ has also built strong relationships with key media and has worked with Farrah Storr, Inga Van Lotringham and Nadine Baggott as well as key bloggers and influencers.

SJ’s career to date has taken her all over the globe for brand campaigns and photoshoots. SJ’s talent and experience also extends to the fashion industry where she has headed up and participated in several fashion shows, including LFW and Annabel’s Fashion Week with Mark Fast, Vivienne Westwood, Chanel, Chloe, Ralph Lauren and Holland and Holland.

SJ spent 13 years as bareMinerals International Make Up Artist, QVC Brand Spokesperson and TV Presenter before announcing her new chapter as a freelancer in January 2020.

To view SJ’s work using our products please click here.