Future of E-commerce Beauty: Trends to Watch This Year


This blog will discuss the emerging trends and developments that here at Soinvogue we expect to shape the beauty e-commerce industry in 2023 and beyond!


Newest Trends in Scalp Care

To achieve nourished hair, it is essential to prioritise the health of your scalp. That’s where the latest trend in hair care comes into play: Scalp Exfoliation!  

While you may already be familiar with the exfoliation for your skin, it’s important to remember that your scalp also needs a scrub which will enhance the health of your hair from root to ends. 

Using the Brushworks Scalp Massaging Brush, coat your scalp in Rosemary Oil and begin to give yourself a revitalising scalp massage experience.

The Brushworks Scalp Massaging Brush features soft, flexible silicone bristles that glide effortlessly across your scalp. Furthermore, the bristles are thoughtfully arranged to stimulate and invigorate your scalp which promotes blood circulation as well as soothes tension, relieves stress and promotes an overall sense of wellbeing! 


Brushworks Scalp Massaging Brush being used in the shower


The Future of Shopping Online for Beauty Products


The number of people shopping online has increased due to several factors. The advancements in technology, particularly in mobile devices and high-speed internet, have made online shopping more accessible and convenient. 

The global pandemic also played a role, as it increased the proposal that e-commerce was a safer alternative to in-person shopping.

 Consumers have grown more comfortable with an online shopping experience, trusting secure payment methods and reliable delivery services. As a result, more people are embracing the convenience of shopping online, leading to a substantial shift in consumer behaviour with everything and anything being accessible on our phones now.



AI Powered Beauty Product Recommendations


Shopping online for beauty products has developed into a personalised experience, with advanced technology like virtual reality (VR) allowing customers to virtually try on makeup, giving them a realistic preview before making a purchase.

 Alongside VR we have seen Artificial intelligence (AI) perform individual skin and hair profiles to offer tailored product recommendations and personalised skincare routines. This technology can replicate bespoke advice for customers from the comfort of their own homes which gives shoppers a whole new world of a ‘beauty playground’ to experience.




Sustainable Beauty


Sustainable packaging is an ongoing journey for the industry, and more materials are continuously emerging. By supporting brands that prioritise sustainable packaging and being conscious consumers, we can contribute to a more environmentally friendly beauty industry. Furthermore, this significantly reduces waste and enables brands to be more sustainable which positively impacts the planet.

At So Eco, we only use biodegradable packaging materials, which consists of a compostable corn starch window and water based adhesives which are solvent free. So you never have to worry about excess waste with us!



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How To Stay Up To Date With Online Beauty Trends


  1. Be present on social media and follow relevant beauty influencers on Instagram, TikTok and YouTube, as this will give you access to see what beauty products they are raving about and keep you inspired.
  2. Subscribe to as many beauty magazines, newsletters and blogs as this will keep you up to date plus they are great for some night time reading before bed!
  3. Attend as many beauty shows and talks, you can even sign up to them to watch from the comfort of your own home! This will enable you to meet like minded beauty enthusiasts and even hear about upcoming trends before anyone else.
  4. Stay active on social media and follow relevant hashtags related to beauty trends to discover new ideas, techniques and products that are gaining popularity.
  5. Discover Podcasts that interview CEOs and founders of beauty companies. These are a fun way to learn while doing your daily activities and often can be a lot more interesting.