So Eco

Responsible Beauty

So Eco is synonymous with sustainable beauty accessories, embodying the essence of responsible beauty. In response to the critical issue of excessive plastic packaging, So Eco actively addresses these environmental concerns. Our brand is deeply committed to eco-centric practices, ensuring that both our products and packaging are responsibly sourced with minimal environmental impact.

Proudly accredited by PETA as Cruelty-Free & Vegan Friendly, So Eco stands out for our unwavering dedication to ethical sourcing. Our focus on sourcing components that are 100% responsible and ethical has not only positioned us as a leader in sustainable beauty accessories but also solidified So Eco as a genuinely eco-conscious cosmetics brand.

The Mission Behind So Eco

So Eco is dedicated to providing ethically sourced and sustainable beauty products and accessories. The environment is at the core of every single decision we make.

Through the production of our sustainable beauty tools, we champion being a socially responsible brand that supports reforestation and conservation projects globally. So Eco’s commitment to ethical beauty sets it apart, making it a brand that you can trust. By opting for So Eco, you are making a conscious choice to support a brand that shares your values and contributes to a more sustainable future.

Our Sustainable Beauty Accessories

So Eco proudly offers a select range of makeup brushes, haircare, skincare, bathcare and sustainable beauty accessories, all crafted from responsibly sourced materials. Our meticulously designed makeup tools are versatile, ideal for both liquid and powder cosmetics. As a committed partner of Tree Nation, So Eco takes a step further in our environmental responsibility. For every 100 products sold, we plant a tree, actively offsetting CO2 emissions and combating global deforestation.

Our commitment to sustainability extends to our packaging as well. Both our product and transit packaging are eco-friendly, utilising sustainable or biodegradable materials. The innovative packaging of our products features a compostable corn starch window and water-based adhesives, which are completely solvent-free. Additionally, all our packaging is printed with vegetable inks. This ensures every aspect of our product aligns with our dedication to sustainable beauty accessories.

So Eco’s partnership with Tree-nation

As a socially responsible brand, So Eco supports reforestation and conservation projects through its partnership with Tree-nation. Planting trees is proven to be one of the most effective solutions to combat climate change, this is why So Eco plants a tree for every 100 products it sells.

Sales of So Eco products has led to the planting of 266,975 trees across the globe, this has offset a staggering 132,267.18 tons of CO2. To put this into context, the average household vehicle emits around 4.6 tons of CO2 per year.