So Eco

Our Story So Far…

So Eco is synonymous with sustainable beauty accessories, embodying the essence of responsible beauty. In response to the critical issue of excessive plastic packaging that has dominated media discussions, So Eco actively addresses these environmental concerns. Our brand is deeply committed to eco-centric practices, ensuring that both our products and packaging are responsibly sourced with minimal environmental impact.

Proudly accredited by PETA as Cruelty-Free & Vegan Friendly, So Eco stands out for our unwavering dedication to ethical sourcing. Our focus on sourcing components that are 100% responsible and ethical has not only positioned us as a leader in sustainable beauty accessories but also solidified So Eco as a genuinely eco-conscious cosmetics brand.

Our Sustainable Beauty Tools & Accessories

So Eco proudly offers a select range of makeup brushes, implements, bath care, haircare, and sustainable beauty accessories, all crafted from responsibly sourced materials. Our meticulously designed makeup tools are versatile, ideal for both liquid and powder cosmetics. As a committed partner of Tree Nation, So Eco takes a step further in our environmental responsibility: for every 100 products sold, we plant a tree, actively offsetting CO2 emissions and combating global deforestation.

Our commitment to sustainability extends to our packaging as well. Both our product and transit packaging are eco-friendly, utilising sustainable or biodegradable materials. The innovative packaging of our products features a compostable corn starch window and water-based adhesives, which are completely solvent-free. Additionally, all our packaging is printed with vegetable inks, ensuring every aspect of our product aligns with our dedication to sustainable beauty accessories.