2024 Predicted Beauty Trends with Soinvogue


As we step into the year 2024, the beauty industry continues to evolve, embracing new trends that reflect changing attitudes towards self-expression, sustainability, and inclusivity. Stay ahead of the curve and discover the latest in skincare, makeup, and self-care, so you can look and feel your best in the exciting year ahead.



In 2024, sustainability will take centre stage in the beauty world. “Beauty and wellness are no longer just about external appearance; they’re about a holistic approach to health, longevity, and environmental responsibility.”

Consumers are becoming increasingly eco-conscious, demanding products that are not only good for their skin but also gentle on the planet. Brands are responding by adopting eco-friendly packaging, sustainable sourcing, and cruelty-free practices. Expect to see a surge in popularity for products with biodegradable packaging and refillable options, promoting a more responsible and earth-friendly approach to beauty. 

Our sustainable brand So Eco is dedicated to providing ethically sourced beauty products with the environment at the forefront of its decision making. By opting for So Eco this year, you are making a conscious choice to support a brand that shares your values and contributes to a more sustainable future.

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Nail trends

According to studies we will be seeing a mixture of both “maximalism and minimalism” in 2024 for nail predictions. Envision a playful mix of patterns and vibrant bursts of colour, along with glossy nudes, feminine palettes, and delicate French tips. So this means clean girl aesthetic is here to stay, with a mixture of classic french and neutral hues set to continue trending in 2024. Opt for the Nail HQ Square Elegant French Tip Nails, the epitome of sophistication and elegance for your manicure. These square nails feature a stunning pinky nude base with crisp, white tips, creating a timeless and chic effect. Whether you’re getting ready for a special occasion or simply want to elevate your everyday look, these nails will instantly transform your hands into a picture-perfect accessory. A maximalist nail trend gaining popularity in 2024 is the mixed and matched manicure, a favourite among nail experts. We would recommend opting for Invogue Blushin Pink Square Nails – Variety Pack. This set features 120 graduated pieces sizes in a selection of cute colours to mix and match to your heart’s content. These nails will allow you to create over 100 gorgeous looks and explore your creativity through false nails. So whether you’re someone that loves to express their creativity through nails or you like to keep it classic, there will be a trend for everyone this year.

Invogue Blushin' Pink OOP ()

Self Care

Self care is predicted to be an even bigger focus in 2024. Researching into skincare trends, Beauty Pie have found that hard-working SPFs will lead the way in 2024. Consumers are becoming more aware of the benefits of SPF used in products and brands have picked up on this trend in 2023 and it seems like it will be even more heavily focused on in 2024. 

Sleep wellness is predicted to be another trend for 2024 as it is currently gaining a lot more attention. Research shows the benefits of a good night’s sleep including better health. So think about the importance of your well being in the new year and put this at full focus. Looking for products to support you when trying to get yourself a successful nights sleep without breaking the bank? Take a look at our Brushworks HD Cushioned Satin Sleep Mask. This could make a small contribution to get your head down faster. This sleep mask is carefully designed to prevent light entering and block out distractions, allowing you to switch off and unwind. Wearing the Brushworks HD Cushioned Satin Sleep Mask is more than just a bedtime ritual; it is the epitome of self-care and optimal sleep, promising you a peaceful and rejuvenating night’s rest, leaving you refreshed and revitalised.

Brushworks Cushioned Satin Sleep Mask MS ()

Natural Lashes

Natural lashes are set to be a trend in the coming year. So say goodbye to the fake-lash style and embark on a more natural journey in 2024. We are in love with the Eye Candy Classic Extension Collection Lashes, which are an absolute game-changer, offering the lash extension look without the price tag and stress. This style offers a natural, curled look to extenuate the eye in a subtle yet flattering way. The perfect lash for everyday wear and enhancing your natural beauty.

Eye Candy Extension Collection Classic OOP ()

Feathered Brows

2024 is all about natural beauty. Like our lashes, natural brows are also going to be a huge trend this year. Feathered brows will be the leading way as overly structured brows will become less popular. To help you achieve the feathered brow look, opt for the Eye Candy Brow Gel which is designed to tame, lift, and sculpt your brows into place with the finesse of a true artist. This gel will not only hold your brows in place but also nourish and condition the hair follicles, promoting healthier brows. You can also pair this with the Eye Candy Duo Brow Powder to fill in areas of the brow to finish the look. This is available in a Chocolate and Taupe, depending on the colour of your brows.

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The onset of the new year symbolises a time of freshness – new timelines, new beginnings, and undoubtedly, new trends. For enthusiasts of makeup and all things beauty, the commencement of a new year offers the ideal opportunity to embark on experimental looks, so get yourself ahead of the game and be ready for the new trends approaching in 2024.